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INTRODUCTION : You have learnt about export credit insurance in Unit 9. As you know, export business involves exchange of currency of one country for that of another country. This
Examine a range of general or marketing strategy options (a) Discuss a variety of general and marketing strategic options which are available to your organisation and evaluate t
Q: Explain the process of consumer buying behaviour? Ans : The buyer decision process comprises the following steps: 1. Need recognition 2. Look for information on prod
Objective After studying this unit, you should be able to: 1. Explain the meaning of credit risk; 2. Describe various types of policies issued by ECGC; 3. Explain t
wholesaling strategy
Specific Policies : Contracts for export of capital goods or projects for construction works and for rendering services abroad are insured by ECGC on a case to case basis under sp
what the modern market research technology
MEANING OF CREDIT RISK : Competition In foreign markets is keener than in the domestic market. Overseas customers are sought after by exporter from many countries. Competition is
the relationship between customer interest and company interest
Sales Tax Exemption : Purchase of goods meant for exports are exempted from sales tax including Central Sales Tax. However, the purchaser of goods has to be a registered dealer fo
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