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Library Journal:
Publishes quarterly lists of scientific, technical and medical books announced for publication by publishers.
The third category of review sources is directed towards the general public. Daily newspapers have a convention of publishing book reviews of selected books in their weekly review sections and are indeed very valuable. Reviews of Times Literary Supplement, New York Time Book Review, those that appear in leading Indian daily newspapers (in their weekly supplements) carry valuable sources for book selection, particularly for public libraries.
Book Review Digest (BRD) and Book Review Index (BRI) are two publications exclusively devoted to book reviews. Both are American Publications. BRD publishes every year 5000 to 6000 summaries of new books, covering 70 leading journals and newspapers. BRI notices reviews that appear in 325 journals and provides citation to 40,000 reviews each year. In addition, many of the general periodical indexes include book review citations which also provide access to reviews.
While book reviews are excellent sources for book selections, there are limitations which compel us to look for other sources. A small percentage of published books get reviewed; even these reviews appear with a time gap of several months after the book has been published; and the quality of reviews varies. In spite of all these limitations, book reviews serve as very important selection tools.
Quota Sampling: It is a form of non-probability sampling in which the researcher utilises some knowledge about the population to build some represkntativeness into t
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mention the technical options in service marketing?
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