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Question 1: a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain th
what are the various methods used to categorize retailers?
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromisi
Need some help reversing a calculation using Excel.
explain the varius approaches that are followed by f m c g companies in test marketing
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas
Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
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