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DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
Q. Explain Ethical Aspect of advertising? Ethics are ethical principles are values that govern the action of individual or group. It is a branch of social- science which assist
What do you mean by product mix .
Question: With the recent upsurge in inflation pressures, there has been growing concern expressed by consumer groups, unions and opinion leaders about the erosion purchasin
assignment on strategy pricing
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
Describe in detail about Sales promotion This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr
prodact mix of lg company
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
What is Growth Stage in marketing strategies? Growth Stage: a. Improve product quality, add new product features and enhance styling. b. Adding new model and flanker
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