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henry assael model of buying decision behaviour along with the diagram
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Advertising Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising mess
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
detail note on pricing strategies of any product
Question 1: (a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior. Question 2: (a) Define "market segmentation". (b) List 4 bases for m
how a person make a decision before puchase a car and effect the decision making proces
Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
what are all about brands and branding policies?
QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an
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