Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Level of the market segmentation
1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, geographical location, buying attitudes, or the buying habits. For needs are not well served. For example an auto company may identify four broad segments: car buyers who are primarily seeking basic transportation or high performance of luxury of safety.
2. Niche marketing: a niche is a more narrowly defined group, typically a small market whose needs neither are nor well served. Marketers usually identify niches by dividing a segment into sub segments or buy defining a group seeking a distance mix of benefits. For example, the segment of heavy smokers includes those who are trying to stop smoking and those who do not care.
3. Local marketing: target marketing is leading to marketing programmes being tailored to the needs and wants of the local customer groups (trading areas, neighbourhoods, even individual stores). A city bank provides different mixes services in its branches depending on the neighbourhood's demographics.
4. Individual marketing: the ultimate level of segmentation leads to "segments of one," "customized marketing", or one to one marketing." For countries consumers were served as individuals: the tailor made the suit and the cobbler designed shoes for the individuals.
Question (a). For a successful communication to flow in any organization, five basic elements need to be present. List them (b). Identify the importance of effective listeni
The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing
A manufacture of hardware products wants enter into new markets overseas. They are initially planning to market its products and establishing sales organizations in India, Banglade
Question 1: Show the technical options in the service marketing Brief explanation on ‘Innovations in Services Marketing' Table with explanations and examples
INTRODUCTION ? CUSTOMER NEED & SATISFACTION LEVEL?
define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
difference between heavy lift surcharge and long lift surcharge
Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh
What are processes for selecting target Markets? Market Targeting: Once the form has known its market segment opportunities, this has to evaluate different segments and a
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd