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In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans. It means tobacco-manufacturers can not advertise tobacco-brands even through non-tobacco-products. Consequently now back-door entry through non-prohibited products is as well banned. For instance Red and White a cigarette manufacturer is now banned to advertise for Red and White Bravery Awards. Likewise Gutka producer Manik-Chand is prohibited from advertising Manik-Chand Film fare Awards. Indian Tobacco Company is banned from sponsoring sports-even in the name of 'Wills brand'. The accountability for enforcement of this regulation is on state-government. This regulation isn't applicable on advertisement.
A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,
Question: (a) Discuss the primary difference between selling and marketing concept? (b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks
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Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
How a buyer can decides in making a purchase? A buyer has to take few decisions while making a purchase. For such decision there are several situations/transaction made through
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5 Steps
. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
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Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
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