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Q. Learning model of consumer behaviour?
Learning model: Classical psychologists have been concerned in the formation and satisfaction of needs as well as tastes. They dispute that living beings were influenced by both innate requires such as the primary needs of thirst, sex, hunger, shelter and learned needs like fear & guilt. A drive or else internal stimulus which when directed towards a drive reducing object becomes a motive. The a variety of products or service will act as a stimulus to satisfy drives.
For instance if you are hungry you will be driven towards food which subsequent to consumption will reduce the drive and provide and provide satisfaction.
In addition to what has been stated above the followings points must also be observed while defining a research problem: 1.Technical terms and words or phrases with special mean
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Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml
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Q: How Post Purchase behaviour of a consumer can be explained? Ans: Post-purchase behaviour engages all the consumers' activities and the experiences that follow the purchase.
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