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3.2 Explain how distribution of Canon is arranged to provide customer convenience
Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is
..physical evidence of at tea product..??
a. Suppose Asset A has an expected return of 10% and a standard deviation of 20%. Asset B has an expected return of 16% and a standard deviation of 40%. If the correlation betwe
what is concepts of marketing?
Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve
what are the faciliting functons of marketing
How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa
E - Marketing: Emergence of E - Marketing: as the growth of Google. Com shows, some marketing principlas never changes. Markets always welcome an innovative new product, even
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