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Question 1: (a) What is brand management? What are your favourite brands and why? (b) Select two consumer brands of your choice which compete in the same market. Evaluate
what would you suggest to avoid delays in despatch of products
identify and briefly describe four trends in the macro /market environment
cost plus pricing
Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a
Illustrate why marketing research is important to a firm specially in a competitive market situation
Define the final stage of decision making process. Post Purchase Performance Evaluation: In the last stage of buying process, the product’s performance is estimated. The
Q. Production of advertisement? Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
How is solution to customer in personal selling process provided? Providing solutions to customer: After the presentation when any queries exist, in that case sales execu
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