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U-Build-It Hardware Company is a chain of five stores selling hardware products in a Midwestern State. It offers a full range of hardware and gardening products, ranging from hand
Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more
Explain the various approaches that are followed by FMCG Companies in test marketing.
What necessitated the replacement of traditional advertising with positioning
Function of the packaging: 1. Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat
Detail the full impact on the total business of The FBI due to the losses in the process in Inspection and Final Test.
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is
What are the different types of advertisement? Nature of Advertisement: Various types of advertisement are given below: a) Informative advertisement b) Persuasive a
Personal selling process: the personal selling process is a logical sequence of steps that a sales person takes in dealing with a prospective customer. The approach of selling me
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