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Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
What is the meaning of societal marketing concept? Meaning: Societal marketing concept is the idea which the organization must find out the needs, interests and wants of
What is pricing new products? Pricing new products: The more new products are unique and take an innovative solution to the satisfaction of a requirement the more delegat
Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar
The Product Concept The product concept states that consumers will favour products that offer the best quality, performance, and features, and therefore the organization shoul
Marketing Management, Marketing ManagementDoes marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless.
Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c
various approaches followed by FMCG companies in test marketing
I WANT TO KNOW THAT WHAT IS INTERNET OF THE FUTURE WHAT IS WHAT I AM CURRENTLY STUDING IN MY MASTERS OF BUSINESS ADMINISTRATION ABOUT CUSTOMIZATION WOULD YOU KINDLY PROVIDE ME SOME
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