Key challenges for a domestic company, Marketing Management

Assignment Help:

Key challenges for a Domestic Company for Sustainability in Market -

 

  • Competitive pressure of global players: With the advent of open economy policy, the country has been seeing lot of global players taking interest in Indian economy.

 

  • Sustained Growth of Industry: The prospect of automation and control industry depends on the economic prosperity and future outlook for the country.

 

  • Vulnerability in export business due to small customer base: Export contributes around 26% of company's total revenue (Rs 80 crore export). As per company sources, around 75-80% of the export income is derived from outsourcing business from Honeywell. Dependence on single party makes the company vulnerable.

 

  • Lack of world class standard in security & fire: Globally Building Solution's share is around 62% of the total automation & control industry. In India, Industrial Solution is main constituent (46%). With economic progress, BS will be growing faster than IS. Security and Fire forms a major part in BS. In current Indian scenario, this segment is highly unorganized and and lacks world class standard. The unorganised sector takes advantage of lack of standards and floods market with inferior and cheaper products and thus hampering the growth of organised sector.

Related Discussions:- Key challenges for a domestic company

Organizing sales promotion compagins, Organizing sales promotion compagins ...

Organizing sales promotion compagins 1.       Identifying the requirement: the first requirement is to identify the specific requirement of the firm in resg orting to sales p

Characteristics of the consumer behaviour, Characteristics of the consumer ...

Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc

Show the advertising effects on competition, Q. Show the Advertising effect...

Q. Show the Advertising effects on Competition? Advertising promotes competition between different brands of the same product. The company offering high-quality quality product

Product life cycle, What factors affect or govern the length of a product l...

What factors affect or govern the length of a product life cycle

Production scheduling system, Create a context and Level 0 diagram for a Cl...

Create a context and Level 0 diagram for a Clothing store production scheduling system. The purpose of the production scheduling system is to respond to the Production order(sub

Explain in details the elements of marketing mix, Question 1: (a) How ...

Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd