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Kaplan and Norton Balanced Scorecard Framework
Kaplan and Norton (1992, 1993, and 1996) describe the concept of a 'balanced scorecard' that includes four categories of measure: financial, customers, internal business processes and measures of innovation and learning. The balanced scorecard starts by asking 'what do shareholders want?'
The framework allows managers in a company a rapid and comprehensive assessment of a company in a single report. Managers can consider and balance performance measures for four critical areas or perspectives that effect successful mission accomplishment.
Analyze Procter & Gamble's (Case 8) resources and capabilities as well as its structures and systems. Internal resources and capabilities. How should P&G's strengths be leverage
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Forrester and Cohen is a small accounting firm, managerd by Joseph Cohen since the retirement in December of his parnter Brad Forrester. Cohen and his 3 CPA's can together bill 640
The first stage in the new-product process is idea generation. screening and evaluation. business analysis. new-product strategy development. concept testing.
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