Judgement method for preparing advertisement budget, Marketing Management

Assignment Help:

Q. Explain about Judgement Method for preparing advertisement Budget?

Judgement Method: - In this process advertising budget is decided by the experienced manager of company on the basis of their judgments. Here advertising budget is on the basis of arbitrary thinking of some experienced managers and not based on scientific lines. They decide the advertisement budget at a lump sum figure by considering all relevant figures like Objective of advertising, actions and reactions of customers, competitors and level of sales, availability of funds, type and cost of media and stages in product life cycle.


Related Discussions:- Judgement method for preparing advertisement budget

Explain marketing effectiveness in strategic controlling, Explain about the...

Explain about the marketing effectiveness in strategic controlling.

Matrices, [1 - x] -4 [2 -2] [3z 10] [2y -3] [0 3] = [4 -u]

[1 - x] -4 [2 -2] [3z 10] [2y -3] [0 3] = [4 -u]

Case let, How are Indian customers visiting Shoppers’ stop any different fr...

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?

Media used by competitors in advertising, Media Used by Competitors : While...

Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c

Principle of marketing, Place/distribution is a crucial aspect ofof the mar...

Place/distribution is a crucial aspect ofof the marketing mix.discuss this marketing mix variable and show how attention to it product to the consumer.

Target market analysis, Starbucks has a wide range of target markets across...

Starbucks has a wide range of target markets across the world. However, this might differ based on the usability level of the product. This project is designed targeting on the you

Setting the advertising objectives, Setting the advertising objectives: ...

Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd