Issues in public relation, Other Management

Assignment Help:

Question

In 2000, various instances were reported in which Ford owners with Firestone tyres were experiencing tyre blowouts ultimately causing around 150 deaths and over 500 serious injuries. Most of the accidents involved Ford Explorers, which had a tendency to flip when their tyres blew out. Not all tyres were defective. Only the 15'' ATX, ATXII, and Wilderness AT model had proven to be defective. However, Firestone suffered significant damage to its brand name as a result of the defects. The defects were the source of the crisis, but Firestone essentially poured salt on its open wounds by managing the crisis poorly. Firestone and Ford both denied responsibility for the accidents.

Ford claimed that the accidents were caused by the defective tyres while Firestone claimed Ford was at fault for installing the tyres improperly. Analyze the crisis scenario and critically assess the six type's responses and argument on the most plausible responses?


Related Discussions:- Issues in public relation

Library cooperation, LIBRARY COOPERATION   Libraries have many things i...

LIBRARY COOPERATION   Libraries have many things in common. The processes and practices in several libraries are similar. Even the problems of management and services are commo

Help me, What are some study techniques that I can use to study for the ACT...

What are some study techniques that I can use to study for the ACT??

Define business ethics, Question 1 i) Discuss managing quality transform...

Question 1 i) Discuss managing quality transformation in organisation ii) Explain the concept of quality in manufacturing & services Question 2 Explain the different step

Characteristics of research tools, CHARACTERISTICS OF RESEARCH TOOLS: ...

CHARACTERISTICS OF RESEARCH TOOLS: An ideal measuring instrument is one which results  in measures that are relevant, accurate objective, sensitive and  efficient. Measures wh

Explain the concept behind electronic check, Question: a) List and des...

Question: a) List and describe the role of the different parties involved in any e-payment system. b) Outline five factors (characteristics) that determine the acceptance

Internet, What is Internet? There are many ways to answer this questi...

What is Internet? There are many ways to answer this question and how you choose to answer is really a matter of how you use it. To some people, it is a source of entertainme

Change manager, T he change manager The change manager is accountable ...

T he change manager The change manager is accountable for the day to day activities of the change management process for the Information Management team. This person  must  es

Reference sources and books, THE REFERENCE SOURCES/ BOOKS: A basic qu...

THE REFERENCE SOURCES/ BOOKS: A basic question arises then when we start discussing reference books, that is what books and other materials a reference library should stock an

Steps literature search, STEPS LITERATURE SEARCH  There are many point...

STEPS LITERATURE SEARCH  There are many points to consider in making an effective literature search. The first and foremost step is to ascertain the purpose, scope, depth and

Explain legal issues related to e-procurement, Question 1: As a procure...

Question 1: As a procurement manager of the public sector, discuss the factors that you will consider in the implementation of an e-Procurement system. Question 2: (i).

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd