Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Introduction to pricing decision:
Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depends upon the correct price decision. After meeting all the costs involved, the sales revenue generated must yield a surplus before there can be profits. The sales revenue figure is however materially affected by the price charged for the product. What price should be changed for the product is a very crucial question. Several factors - economic, social, political, and other factors - influence the pricing decisions. Pricing decision is handled in a variety of ways in the different companies. In the small companies, price decision, is taken by the top management. In some large companies, it may be in the hands of divisional and product line managers but here also top management sets the general pricing policy and objectives. Pricing is a problem in four types of situations:
1. Where the firms develop or introduces a new product and it is to fix the price of the product for the first time.
2. When circumstances so developed that lead the firm so consider initialling a price change.
3. When competition forces the firm to initiate a price change and
4. When the company produces several products that have interrelated demands and or costs.
Thus the price setting is a very important decision and should be taken very carefully.
what are product positioning concepts
The Bono Company Ltd, which is effectively controlled by the Bono family although they now own only a minority of shares, is to undertake a substantial new project which requires
Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop
Critically analyze Mr. Vincent?s reasoning in mangementk question #Minimum 100 words accepted#
what are the core marketing concepts?
As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.
hi 1. Discuss the functions of marketing beyond advertising and selling 2. and why is it important for non-marketing employees to have a better understanding of marketing function
what challenge will Groupon face in the future
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
Explain the thinking of public about the public relations. The public often think of public relations like a glamorous job. These relations people seem to have been tarred alon
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd