Introduction to channels of distribution, Marketing Management

Assignment Help:

Channels of distribution

Meaning and definition: a major focus of channels of distribution is delivery. It is only through distribution that public and private goods and services can be made available for use or consumption. Producers of such goods and services are individually capable of generating only the form or structural utility for their products and services. They can organize their production capabilities in such a way that the products they have develop can, in fact, be seen, analyzed and sold in the market. The emergence and arrangement of a wide variety of the distribution oriented institutions and agencies, typically called arrangement of a wide variety of distribution because they stand between production on the one hand and consumption on the other, can be explained in the following terms:

1.       Intermediaries can improve the efficiency of the process.

2.       They help in the proper arrangement of routes of transactions.  

3.       They help in the proper searching process.

4.       They help in the proper sorting process.

Marketing channels are set of interdependent organizations involved in the process of making a product or service available for use or consumption.

According to the American marketing association, "a channel of distribution, or marketing channel, is the structure of the intra -company organization units and extra- company agents and dealers, wholesale and retail through which a commodity, product or service is marketed".

According to the P. Kotler, "every producer seeks to link together the set of marketing that best fulfil the firm's objectives". This set of marketing intermediates is called the marketing channel (also trade channel or channel of distribution)".

According to the William J. Stanton, "a channel of distribution or marketing channel for a product is the route taken by the title to the goods as they move from the producer to the ultimate consumers or the industrial user".

According to the Cundiff, Still and Govani, "marketing channel are the distribution networks through which producers, products flow to the market".


Related Discussions:- Introduction to channels of distribution

Give an overview about corporate orientation to marketplace, Give an overvi...

Give an overview about corporate orientation to marketplace. Marketing is the deliverance of satisfaction at a profit. This is a social and managerial procedure whereby indi

Dettol, its relation with plc

its relation with plc

What are personal factors to find consumer behaviour, What are the personal...

What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,

Total outsourcing of cis for wv8, WV8 is a large not for profit (NFP) publi...

WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole

What is form utility in marketing, What is Form Utility in marketing? ...

What is Form Utility in marketing? Form Utility: This utility is created while raw material is converted within a finished product. For instant, Britannia industry convert

Discuss about the importance of marketing communications, Discuss about the...

Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic

Important issue in tourism and hospitality marketing, Question : Compet...

Question : Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these org

Business buying behaviour, Who are the participants of business buying proc...

Who are the participants of business buying process,under any Organization?

Function of the packaging, Function of the packaging: 1.       Product...

Function of the packaging: 1.       Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd