Introduction

Ernst & Young (EY) is one of the major business organizations in the world that offers professional services to the customers in more than 140 countries. It is also well known in the business world as an accounting firm. Along with this, the company also offers a wide range of professional services to the customers such as: assurance, duty, deal and recommended services (Ernst and Young. 2012). In this paper, fundamental strategic issues that are facing the industry and performance of Ernst & Young with the industry would be discussed. In addition, company's strategy for competitive advantage and external analysis of the company would also be analyzed in order to fully achieve the desired outcomes of this paper. On the other hand, company's activities on the Internet as well as strategic opportunities would also be interpreted in a more effective way. Additionally, global business opportunities for the company and company's environment would also be discussed. Company's policies regarding ethical behavior as well as and recommendation for the improvement in different policies would also be identified.