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INTRODUCTION : Export business has become very complex and highly risky. Insolvency rate is on the increase. Balance of payment difficulties have severely affected the capacity of many countries to pay the import price. In such a high risk situation, export credit insurance is very much helpful for the exporters and the banks who finance the export transactions. In this unit, you will learn various types of covers issued by ECGC and basic principles of its operation. You will also be acquainted with the procedure for making a claim and financial guarantees provided to banks.
Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of
Explain about the specific information questions The specific information questions are questions directly associated with research objectives. They mostly involve numerous sca
This brief case study highlights the risks a company might face if it makes the wrong call in relation to its ethical marketing policies. The case study discusses the case of Cadbu
This is caused when the information gathered is different from the information sought. For example respondents are asked to indicate whether they own a color television set,. Some
OBJECTIVES After Studying this unit, you should be able to: 1. Describe the procedure of Pre-shipment Credit; 2. Explain various types and procedure of Post-shipment Cr
How might this medical group tailor its marketing mix to appeal to this segment?
INTRODUCTION : Export business has become very complex and highly risky. Insolvency rate is on the increase. Balance of payment difficulties have severely affected the capacity of
Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research
Q. Internal and External influences? Internal influences Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge,
regression line drawn asY=C+1075x, where x was 2, and y was239, given that y intercept was 11
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