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Question 1 Write a short notes on:
A. Internet Advertising Techniques
B. Difference between traditional marketing and e-marketing
Question 2 Write a short notes on:
A. Targeting strategies in e-marketing.
B. Different types of positioning strategies in e-marketing
Question 3 Discuss how to build up e-marketing strategy and its functions in brief.
Question 4 Describe the four main functions involved in creating and managing corporate website.
Question 5 Define e-marketing and its principles.
Question 6 Write a short note on:
A. Features of e-marketing
B. Benefits of e-Marketing
wholesaling strategy
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Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage
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