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Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of
How are functions of marketing program important? The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after
Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua
Question 1: Apply the PESTEL Model to the Financial Services Sector in Mauritius, identifying opportunities and threats. Question 2: Analyse the steps in the Strategic
briefly explain the trend?
What is Convenience Goods Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last
What is probe what went wrong? Probe ’what went wrong: It happens while the product is having several special problems. In that case marketing department takes essential s
Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer
explain creative selling and its advantages
New Product development Process Idea Generation In the new-product development procedure, the first step is idea generation, which is the systematic discovery for new p
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