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Question: You have just won a National Best Creative award from Association Advertising Agencies and is being interviewed by a journalist. (a) He asks, according to you a
Should video game companies continue to alter their products to include other functions, such as e-mail
implementing total quality marketing
Value proposition of Cadbury dairy milk?
discuss about the consumer mind is a black box
list out the secondary sources of information while pursuing market research?
Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.
topic review
the rise of personal computers in the mid 1980s spurred interest in computer games
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
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