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Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing
Q. Describe requirement of studying buyer's behavior & what is the influences of consumer behaviors? Ans.: The study of buyer's behavior is essential to marketing as to w
What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug
Factors affecting the choice of distribution channel Choice of an appropriate distribution channel is very significant as pricing as well as promotion strategy are dependent up
Explain about Business Marketing. When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided f
State the Pricing and factors affecting pricing decisions Price is the consideration in terms of money paid by consumers for bundle of benefits he/she derives by using service/
Ethical choice of the market targets: Market targeting sometimes generates public controversy. The public is concentred when the marketers take unfair advantage of valuable gro
4 p''s of marketing
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif
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