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Interaction - Service Process Matrix
Interaction refers to the degree to which the customer can intervene in the process (eg in a restaurant, the customer may call a waiter at will). This should not be confused with duration of customer 'contact': for example, university lectures are high in such 'contact' but comparatively low in 'interaction'.
Ambience of the Physical Surroundings - Facility Layout Décor, noise levels, music, temperature and lighting may affect the customers' judgement of the service, how long they
A _____ is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the s
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In TS Elliot's book of practical cats name the mystery cat?
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