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Question 1:
You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
(a) Explain the term segmentation, targeting and positioning process.
(b) What variables would you use to identify different market segments for the travel agency? Illustrate your answer with examples.
Question 2:
(a) With the help of a diagram, explain one model of buyer behavior and discuss the various stages of the buyer decision process.
(b) What are the different factors affecting consumer behavior? Illustrate your answers with examples.
Question 3:
Explain what is meant by the term marketing environment and discuss the main factors that organisations should consider when designing marketing plans.
Question 4:
(a) Distinguish between exclusive, intensive and selective distribution strategy. (b) What are the factors that influence the choice of distribution strategy?
Question 5:
As far as the marketing of services is concerned, it is argued that the traditional 4 P's are not enough to describe the marketing mix. Discuss.
consumer mind is a black box
States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
MATLAB program to call all programs EX: 1: Problem P1 2: Problem P2 …………………………………… 6: Problem 6x how to write?
Write an equation you could use to find the length of the missing side of each right triangle. Then find the missing length. Round to the nearest tenth if neccessary...
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Brand policies and strategies adapted by the manufactures: Marketing under the own brand of manufacturer: under the policies and strategies the manufacturer sales all his pro
Describe the scope of marketing. The scope of marketing can be illustrated in terms of functions which a marketing manager performs. Into most of the business enterprises, ma
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
need to write an assignment on stan Australia over 2500 words by using strategies, ideas, using 4ps etc
Question 1: It is commonly said that political risks are among the most important ones to consider when a firm is considering to commit itself to invest in a foreign country. F
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