Integration of economic, Financial Management

Assignment Help:

a) Globalisation refers to the interdependence and integration of economic, social and politic issues (services, goods, people and capital), across the world. For example, consumers from different countries have increasingly similar tastes and habits. Hence, educational establishments such as universities no longer provide only for the domestic student.

b) Segmentation can allow the universities to have a better understanding of the various types of customers (students in this case) and hence help such organizations to create better (more cost-effective) marketing activities. Students might be segmented in diverse ways, such as:

• Age - e.g. mature students or college graduates

• Gender - e.g. female and male students might have varying interests and hobbies and this can help universities to plan their extra-curricular activities (thereby enhancing the experience of their customers).

• Ethnic background - e.g. background and culture. Many universities have societies and clubs to supply for people from different regions of the world. The product range in the university canteen could also be pretentious by the demographics of the students.

• Language - other forms of written marketing correspondence and Newsletters can also be translated into different languages to cater for students from overseas countries.

• Religion - e.g. Hong Kong Baptist University.

• Academic ability - Universities can use segmentation data to target the appropriate student for their courses and establishments. For example, Harvard and Cambridge will target their marketing at top (academic) schools across the world. Such universities are more likely to use focused marketing; other universities may use more conventional marketing techniques.

Overall, effectual segmentation can assist universities to develop more specific marketing strategies for their overseas customers and have opportunities to target a wider range of students.


Related Discussions:- Integration of economic

What are assumptions of walters dividend model, Q. What are assumptions of ...

Q. What are assumptions of Walters dividend model? 1. Constant Return and Cost of Capital: - The Walter' model presume that the firm's rate of return and its cost of capital ar

Examine about the risk-based auditing, Examine about the Risk-based auditin...

Examine about the Risk-based auditing A risk based audit will be reviewing the risk management process and considering main risks of the organisation as a whole. Risk manage

Describe societys interests can influence financial managers, Describe how ...

Describe how society's interests can influence financial managers. Sometimes the interests of a business firm's owners aren't the same as the interests of society.  For illustr

Capital Budgeting Decision Problem, SCL Ltd., a highly profitable company, ...

SCL Ltd., a highly profitable company, is engaged in the manufacture of power intensive products. As part of its diversification plans, the company proposes to put up a windmill to

Advanced Accounting, Balance Sheets Peony Ltd. Aster Ltd. ...

Balance Sheets Peony Ltd. Aster Ltd. Assets: Cash $ 62,500 $ 25,000 Accounts receivable 187,500 200,000 Inventori

Apv capital budgeting framework helpful for foreign capital, What makes the...

What makes the APV capital budgeting framework helpful for analyzing foreign capital expenditures? The APV framework is a value- additivity method. As international projects fr

Define double-entry bookkeeping, Q. Define Double-Entry Bookkeeping? Do...

Q. Define Double-Entry Bookkeeping? Double-Entry Bookkeeping - Method of recording financial transactions in that every transaction is entered in two or more accounts and inclu

Types of financial assets, Types of Financial Assets Majority of financ...

Types of Financial Assets Majority of financial assets used worldwide are in the form of deposits, stocks and debt. Deposits Deposits can be made either with banking or

What are the factors determining the cost of capital, What are the Factors ...

What are the Factors determining the cost of capital There are many factors which impact the cost of capital of any company.  This would mean that cost of capital of any two co

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd