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Problem 1:
What do you meant by the integrated marketing process model? Explain in brief
- Detail Explanation on integrated marketing process model including the figure.
Problem 2:
Describe about service sector and classify the major service sectors
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What is the function of exchange in buying and assembling of marketing? Buying and Assembling in Marketing: Procurement of raw materials, finished or semi-finished product
three uses of product line stretching
What are the several advantages of Business to Business? Some of the advantages of Business to Business are: a. Enhanced customer satisfaction b. Enhanced inventory syste
Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be
The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
Explain the various approaches that are followed by FMCG Companies in test marketing.
What is Segment Marketing? Segment Marketing: A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which
Question 1: (a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior. Question 2: (a) Define "market segmentation". (b) List 4 bases for m
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