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1. Using recent and current examples, explain how a marketer would decide whether a penetration or skimming pricing strategy would be more appropriate for a new product or service.
2. Discuss the extent to which an understanding of marketing would be of use to organisations other than businesses.
3. Discuss the ways that changing technology impacts on Integrated Marketing Communications.
4. Using recent and current examples, explain how an understanding of motivation theory can be useful to marketers.
In the early 90's M&M added peanut butter and almond varieties, blue was introduced in '95 and green in '97, Crispy M&M's made their debut in 1999 and Minis Mega Tubes in 2000. Now
Factors affecting the life cycle of a product: there are many factors that affect the life cycle of a product. Statement of Joe Dean is very important in this regard. He said, "th
3000 words assignment
Explain the various approaches that are followed by FNCG companies in test marketing
process of disigning distribution channel
How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into
What is productive service in marketing? Choices are comprises physical objects, persons, services, places, ideas and organizations. Similarly, the service is any activity or b
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
What are the Marketing Objectives - pricing decisions A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the mar
What are the significant factors that have led to the success of Shoppers? Stop?
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