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Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price. A marketer wouldn't like to ch
Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co
The purchase of the smartphones by the netizens has a psychological or functional motive?
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
Advertiser must avoid giving his advertising work that agency that handles the advertising work of his competitor. For the reason that in that case ad agency mayn't be in a positio
What is the role of Remote Login considerably? Remote Login: A login, which permits a user terminal to links to a host computer through a network or direct telecommunicat
1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t
Q. Show the Ethical aspects of advertising? Promotes Social Evils: - A few advertisements give birth to social evils. They demand to buy the products which are injurious to h
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