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which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
what are the significant factors that have led to the success of shoppers’ stop
what is: competencies, customers, and competition?
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explain the varius approaches that are followed by f m c g companies in test marketing
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explain the various approaches that are followed by FMCG companies in test marketing.
Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of
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