..intarnational marketing, Marketing Management

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Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109

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How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?

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When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will

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Should video game companies continue to alter their products to include other functions, such as e-mail

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