Innovation and Learning Perspective - Performance Measures

In this perspective, the company emphasises the design and application of business management initiatives that foster increased innovation and learning among the workforce. Included here can be measures to increase sales of new products, and measures to improve yield, defect rates, customer satisfaction or position in competitor ranking. 

The balanced scorecard forces managers to look at measures for all four critical areas in the context of a company, thus limiting the danger of concentrating on any one area at the expense of others. Each perspective is tied in the strategic plan to a number of specific goals which in turn re tied to performance measures.