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Franchising This is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary operate under the selling firm'
What are the components of value delivery? Use practical examples to illustrate your knowledge.
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
Handbills and coupons Handbills and coupons are letter size or small sheets of paper that are generally printed from both sides. Advertising distribution companies will compil
Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
What is Conditional Probability? Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached
how to draw consumer profile of a typical buyer of ray ban?
Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
what is the importance of branding policies in an organisation
Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele
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