Information-processing marketing communications, Marketing Management

Assignment Help:

Marketing communications

Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connections and relationships of varying dimensions and marketing communications need to incorporate this variety and breadth.

Stakeholder audiences, comprising customers, are all interested in a range of corporate issues: sometimes these are product related, and sometimes they are related to policies, procedures and values of the organisation itself. Marketing communications must be an audience-centred activity, and in that sense it is significant that messages be based on a firm understanding of both the needs and environment of the audience.

To be successful, marketing communications should be grounded in the behaviour and information-processing needs and style of the target audience. This is referred to as understanding the context in which communications event is to happen. From this base it is easier to present and position brands so that they are perceived to be different and of value to the target audience.

 


Related Discussions:- Information-processing marketing communications

Explain the thinking of public about the public relations, Explain the thin...

Explain the thinking of public about the public relations. The public often think of public relations like a glamorous job. These relations people seem to have been tarred alon

Ethical aspects of advertising - moral degradation, Q. Ethical aspects of a...

Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre

Functions of research of marketing, What is function of research of marketi...

What is function of research of marketing? Functions of Research of Marketing: This means the intelligence service of organization marketing research assists in analyzing

Analyze the economic & demograpic env. of himachal pradesh, study the envi...

study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product

Distinguish between recipe costing and menu costing, Question 1: (i) E...

Question 1: (i) Explain why the control system is an important aspect of the food and Beverage management of a hotel. (ii) Discuss the necessity and importance of docum

Total ordering and holding costs, A manufacturing company has determined fr...

A manufacturing company has determined from an analysis from its accounting and its production data for a certain part that its demand is 9000 units/annum and is uniformly distribu

Marketing as an exchange, Marketing as an Exchange In contrast to this...

Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term

Financial crunch involved in tourism to reshape, discuss the strategies inc...

discuss the strategies including digital strategies that you would recommend to a business to mitigate the effect of this crisis

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd