Information-processing marketing communications, Marketing Management

Assignment Help:

Marketing communications

Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connections and relationships of varying dimensions and marketing communications need to incorporate this variety and breadth.

Stakeholder audiences, comprising customers, are all interested in a range of corporate issues: sometimes these are product related, and sometimes they are related to policies, procedures and values of the organisation itself. Marketing communications must be an audience-centred activity, and in that sense it is significant that messages be based on a firm understanding of both the needs and environment of the audience.

To be successful, marketing communications should be grounded in the behaviour and information-processing needs and style of the target audience. This is referred to as understanding the context in which communications event is to happen. From this base it is easier to present and position brands so that they are perceived to be different and of value to the target audience.

 


Related Discussions:- Information-processing marketing communications

Describe the dimensions of service quality, Question: As the marketing ...

Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di

Discuss the implications of behavioural changes, Mauritius is an open econo...

Mauritius is an open economy. The recent global financial crisis, world climatic changes impacting on food prices, and the strong demand from the BRIC(Brazil, Russia, India, and Ch

Explain factors in a company''s macroenvironment, Question 1: Just as i...

Question 1: Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for

Case study, Should video game companies continue to alter their products to...

Should video game companies continue to alter their products to include other functions, such as email?

Concept and characteristics of environment, Concept of environment: enviro...

Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any

Methods of setting the promotion budget, QUESTION a) "Increasingly, com...

QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation

Case study, 1. What are the significant factors that have led to the succes...

1. What are the significant factors that have led to the success of Shoppers’ Stop? 2. Draw the typical profile(s) of Shoppers’ Stop customer segments.

Show the media-availability in advertising, Q. Show the Media-Availability ...

Q. Show the Media-Availability in advertising? Media-Availability: Sometimes it is probable that desired space for advertisements in print media is already booked by some oth

What are the ways to indirect or direct export or production, What are the ...

What are the ways to indirect or direct export or production within a foreign country? There are a variety of ways in that organizations can enter foreign markets. The major wa

Give the example of marketing communications, Give the example of marketing...

Give the example of marketing communications For instance, many organisations in airline industry have shifted their attention to the needs of travel trade, customers and compe

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd