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Influence of the Product Life Cycle - Operation Strategy
The influence of the product life cycle on operational performance objectives are:
The life cycle curve shown in the figure overleaf illustrates the changing operations performance criteria.
The difficulty for operations managers is that life cycles are shortening. This means that changing order winning criteria will change with increasing rapidity.
Linking Strategic and Operational Change - Operation Strategy Quinn (1988) criticises those who see strategy formulation and implementation as the 'classic trap' where despite
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