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Marketing information: to perform the complex task of marketing the marketer needs many pieces of information as a basis for drawing marketing decisions. Market information as a b
How you will evaluate the broadcast, print & support media. Evaluation of Advertising Media: PRINT MEDIA:- Print media is as well known as press advertising. It is one of th
Personal selling: Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well traine
Explain about the Product Line Pricing of Product Development. Product Line Pricing strategy of product development bring concerning an inter dependency among products, that is
the rise of personal computers in the mid 1980s spurred interest in computer games
State the classification of Product Product can be broadly classified on the basis of (1) use, (2) durability, and (3) tangibility . Let's have a brief idea about various ca
what is mis
Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see
Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,
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