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What are the various strategies of product mix
Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod
What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af
identifing brand personality in consumers mind
How to explain the wheel of life
what are thepproaches used by FMCG companies in test marketing?
Question 1: (a) What are the basic styles of negotiation? (b) Explain the implication of Prisoner's Dilemma game? (c) Describe why people act in Red style to protect th
importance of Balancing Customer and Competitor Orientations
What is financing in functions facilitating exchange? Financing: Financing and marketing both functions of a business are interlinked along with each other. The department
Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp
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