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How is customer relationship affected in business market and the consumer market? Close Supplier: In Customer relationship there is a smaller customer base but having s
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
what is marketing management?
Explain about the selling in the function of the marketing. Selling in marketing: This is a significant aspect of marketing under that ownership of goods is transferred b
Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
What is internal marketing? Internal Marketing: Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing
Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha
Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1. Sur
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