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marketing strategies
Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they
Q. Difficult to Evaluate percentage response? For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
What is the physical evidence of tea business?
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
Y= P(1+(r/100))^t
Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici
explain the various approaches that are followed by FMCG companies in test marketing.
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