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have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to
Q. Define the Steps Involved in media planning? Steps Involved in media planning:- - To know regarding target market. - To Consider different Factors Affecting Media Plan
How should price be set on a product or service for the first time?
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Q. Calculate Percentage of Sales Methods? The sum to be appropriated to advertising is arrived at by multiplying the worth of past year's sales or projected sales for the budge
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
were is math in hrm
Question 1: Determine the role of market segmentation in effective marketing. Identify and briefly describe the criteria that you would use to help establish whether a variable
Explain about the concept of value. Concept of Value: Various customers look for different benefits from identical product. Thus, the value of a product differs by one cus
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