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Q. Described the distinct stages in PLC? Ans.: A product passes throughout distinct stages during its life and it is called product life cycle. The PLC is usually presented a
Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o
What is Skimming Pricing Strategy? Skimming Pricing Strategy: This strategy comprises selling the new product at higher price and therefore limiting oneself to the upper
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
Question: By the early 70's you realised the market for toys in the US is about to change. What strategies would you recommend for the future (next 10 years) in terms of new produc
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge
What are the significant factors that have led to the success of Shoppers? Stop?
identify and briefly four trends in the macro environment
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