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Industrial Society - Operations Function
In the industrial society, estimated during the period of growth of industrialisation roughly 1820-1920, machines and the production of goods dominated the life of society. Standards of living were measured in terms of products per household. From television sets and refrigerators to cars and telephones. Society divided itself into blue and white collar workers. The production of goods and the efficient use of resources dominate. Workers start and stop work in harmony with the daily needs of the machine. Machines magnify the output of craft workers and satisfy the insatiable needs of a grateful society. Towns and cities are organised around factory clusters. Life is rigidly paced around clocks, work schedules, division of labour and the demands of the market.
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What steps could a company take to avoid making product design and marketing mistakes when introducing new consumer products into Brazil?
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