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Industrial Goods
All goods and services that are used in the production of other goods and services subsequently supplied to consumers. Industrial goods separated into 3 categories first one is raw materials and components second is capital goods and services, and last is suppliers.
consumer mind is a black box
history of e-marketing
MARKETING PRINCIPLES MKTG 305 Break-even Assignment Often a firm will calculate the break-even point for a price. That is, if we set the price at $X, then how many units will
An art that predicts the likelihood of economic activity on the basis of certain assumptions: a. Compensation b. Sales forecasting c. Sales budgeting d. Selling policy
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The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be
Discuss consumer mind is a black box
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing
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