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What do you mean by product mix .
one primary segmets and two secondary segments
How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?
Marketing strategy development
Franchising This is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary operate under the selling firm'
Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1. Sur
Problem : a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts
Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
explain consumer mind is a black box
What are the various strategies of product mix
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