Importance of the positioning, Marketing Management

Assignment Help:

Importance of the positioning or why positioning:

1.       To create a distinctive place of a product or service in the minds of potential customers.

2.       To provide a competitive edge to a product or the service, an attempt to convey attractiveness of the product or the service to the target market.

3.       Place an intelligible service within a more tangible frame of the reference.

4.       Help influence for the both service development and the redesign of the existing services.

5.       Follow considerations of competition's possible moves and responses so that appropriate action can be taken as

6.       To give the right target market the reason of buying services and then design the whole strategy

7.       To provide guidelines for the development of the marketing mix with the each element being consistent with the positioning.


Related Discussions:- Importance of the positioning

Caselet, considering the concept of product life cycle, where would you put...

considering the concept of product life cycle, where would you put video games in their life cycle

Marketing Plan, Marketing functions and activities to facilitate your strat...

Marketing functions and activities to facilitate your strategies formation and implementation of the game plan

High quality costs down and revenue up, 2JN is a large manufacturing organi...

2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni

Management, technolgoy can change the following three factors? a. politics ...

technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns

What is the importance of customer care, Question: When the customer pa...

Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer

Selection of an advertising agency by rates charged, Q. Selection of an adv...

Q. Selection of an advertising agency by Rates Charged? Rates Charged :- The rates offered by the advertising agency must be quite responsible. These rates must suits the pock

Explain in detail the various steps in menu costing, Question 1: You ha...

Question 1: You have just been appointed as Food & Beverage Controller of a medium -size hotel and you have been requested to set up a new control system. (i) Explain in d

Linear systems, Rehman invests his summer earnings of $3050. He invests par...

Rehman invests his summer earnings of $3050. He invests part of his money at 8%/year, and the rest at 7.5%/year. After 1 year, these investments earn $242 in simple interest.How mu

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd