Importance of the positioning, Marketing Management

Assignment Help:

Importance of the positioning or why positioning:

1.       To create a distinctive place of a product or service in the minds of potential customers.

2.       To provide a competitive edge to a product or the service, an attempt to convey attractiveness of the product or the service to the target market.

3.       Place an intelligible service within a more tangible frame of the reference.

4.       Help influence for the both service development and the redesign of the existing services.

5.       Follow considerations of competition's possible moves and responses so that appropriate action can be taken as

6.       To give the right target market the reason of buying services and then design the whole strategy

7.       To provide guidelines for the development of the marketing mix with the each element being consistent with the positioning.


Related Discussions:- Importance of the positioning

Introduction to marketing communications, Introduction to Marketing Communi...

Introduction to Marketing Communications Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understan

Reasons of channels distribution in economic system, What are the reasons o...

What are the reasons of channels of distribution in economic system? Channels of distribution in any specified economic system emerge due to the following reasons: Effici

Illustrates advertisement and ethics together in points, Illustrates Advert...

Illustrates Advertisement and Ethics together in points? Advertisement and Ethics: Points of both illustrated below: a) The Advertising Standards Council of India (ASC

What is a marketing mix, Problem 1: (i) What is a marketing mix? (ii...

Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c

ENVIROMENTAL FACTORS, WHAT ENVIROMENTAL FACTORS AFFECT SONYS PERFORMANCE

WHAT ENVIROMENTAL FACTORS AFFECT SONYS PERFORMANCE

Miss, What is Blackberrys situational analysis and market position

What is Blackberrys situational analysis and market position

What is licensing in foreign marketing, What is licensing in foreign market...

What is licensing in foreign marketing? Licensing: Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company

Illustrate the the advertising effects on national income, Q. Illustrate th...

Q. Illustrate the the advertising effects on National Income? Effect on National Income: - Advertising increase productive, promotes demand and promotes growth in agriculture

Marketing mix, what is the relationship between 4ps of marketing mix?

what is the relationship between 4ps of marketing mix?

Selling concept and marketing oriented concept, Question: (a) Give five...

Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd