Importance of the market segmentation, Marketing Management

Assignment Help:

Importance of the market segmentation:

1.       Adjustment of product and marketing appeals: market segmentation presents an opportunity to understand the nature of the market. The seller can adjust his thrust to attract the maximum number of the customers by various publicity media and appeals.

2.       Better readiness: another variable used for segmenting the market is buyer "readiness" or preparedness to buy the product. At any given time, buyers are at different stages of readiness. There are unaware buyers, people who are aware but not interested, people who are interested and are desires to buy and lastly, those who will positively buy the product.


Related Discussions:- Importance of the market segmentation

Explain about marketing dynamics, Explain about marketing dynamics. Ma...

Explain about marketing dynamics. Marketing Dynamics: Products and markets are very constantly changing because of technological advancements. Increasingly companies are

Nike., pros, cons and risk associated with core marketing strategies of nik...

pros, cons and risk associated with core marketing strategies of nike

Utility of the product life cycle, Utility of the product life cycle 1...

Utility of the product life cycle 1.       As forecasting tool: the study of product life cycle is an important tool for sales forecasting its study foretells that problems a

Designing a physical distribution system, Question 1: A new brand of so...

Question 1: A new brand of soap has been developed that has no drying effects on the skin, has a refreshing and pleasant smell, looks attractive, and yet is a more effective cl

Upward strech, what are the advantages of upward strech

what are the advantages of upward strech

Building your marketing plan, In fine-tuning the product strategy for your ...

In fine-tuning the product strategy for your marketing plan do these two things: 1.- Develop a simple three-column table in which (a)market segments of potential customers are in t

Explain the term cost -pricing decisions, Explain the term Cost -pricing de...

Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c

Give an overview about corporate orientation to marketplace, Give an overvi...

Give an overview about corporate orientation to marketplace. Marketing is the deliverance of satisfaction at a profit. This is a social and managerial procedure whereby indi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd