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Importance of the market segmentation:
1. Adjustment of product and marketing appeals: market segmentation presents an opportunity to understand the nature of the market. The seller can adjust his thrust to attract the maximum number of the customers by various publicity media and appeals.
2. Better readiness: another variable used for segmenting the market is buyer "readiness" or preparedness to buy the product. At any given time, buyers are at different stages of readiness. There are unaware buyers, people who are aware but not interested, people who are interested and are desires to buy and lastly, those who will positively buy the product.
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remidies or green marketing
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Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp
explain why marketing channels promote not only economic systems but also social systems
What are joint ventures? Joint ventures: Joint ventures can be termed as “an enterprise in that two or more investors share ownership as well as control over property ope
Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem
the advandages and disadvantages of marketing philosophies.
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