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Importance of the market segmentation:
1. Adjustment of product and marketing appeals: market segmentation presents an opportunity to understand the nature of the market. The seller can adjust his thrust to attract the maximum number of the customers by various publicity media and appeals.
2. Better readiness: another variable used for segmenting the market is buyer "readiness" or preparedness to buy the product. At any given time, buyers are at different stages of readiness. There are unaware buyers, people who are aware but not interested, people who are interested and are desires to buy and lastly, those who will positively buy the product.
Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o
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Should video game companies continue to alter their products to include other functions, such as email?
Should video game companies continue to alter their products to include other functions, such as Email ?
What do you think that thisbrand promotion technique can benefits an organisation by incresing sale
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Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin
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