Importance of place - marketing mix, Marketing Management

Assignment Help:

Importance of Place

Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is essential that product is available at shops in your town. This involves a chain of individuals and institutions such as distributors, wholesalers and retailers who constitute firm's distribution network (also known as a channel of distribution). Organisation has to decide whether to sell directly to the retailer or through distributors/wholesaler etc. It can even plan to sell it directly to consumers. Choice is guided by a host of factors.

 


Related Discussions:- Importance of place - marketing mix

Determine of its current portfolio of products, Question 1: Market segm...

Question 1: Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour. Using examples, for organisations of your

Marketing analysis for business decisions, The assignment gives you an oppo...

The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer market

Explain numbers of features in marketing offer customers, Explain about the...

Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o

Consumer preference for co-branded financial product, please confirm me whe...

please confirm me whether the topic is apt to find dependency of consumer preference on products like max-bupa,tata aia, bajaj-allianz etc..

Show the factors affecting the advertising budget, Q. Show the Factors affe...

Q. Show the Factors affecting the Advertising Budget? Factors affecting the Advertising Budget 1) Market Size 2) Stage in Product Life Cycle. 3) Advertising Strategy

Describe kpi, Identify Key Performance Indicators (KPIs)    1.      Unde...

Identify Key Performance Indicators (KPIs)    1.      Undertake liaison with managers, engineers and other staff responsible for designing and/or implementing change 2.

Test marketing, what is test marketing?explain the various approaches that ...

what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing

Upward strech, what are the advantages of upward strech

what are the advantages of upward strech

MARKET SECURITIES, IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY

IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY

What are the intangible goods, What are the Intangible Goods Intangi...

What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd