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Question 1:
(a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business?
(b) Discuss the various Public Relations tools used by promotional planners online.
Question 2:
(a) Using examples show how a compensation plan, training and supervision can motivate a sales force.
(b) "Promotion must be legal, decent, honest, and truthful."Discuss this statement.
Question 3:
(a) Critically evaluate the use of viral marketing in promotional campaigns. Use examples to support your answer.
(b) Show the importance of opinion leaders to promotional planners.
Market growth is the measured potential for a product type to attract more consumers spending.
Question 1: (a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment? (b) Moutinho (2000) argues that the PESTLE f
Define Need in marketing in briefly. Need is a state of felt deprivation. This includes fundamental physical needs for clothing, food, warmth and also safety; as social needs f
Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas
Question 1: Explain why purchasing is an important aspect of Food and Beverages Management and Control. What are the purchasing procedures and how are they implemented? Qu
What is Convenience Goods Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last
various approaches that are followed by fast moving consumer goods companies in test marketing
Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
select a company and explain th marketing mix
What are the reasons of channels of distribution in economic system? Channels of distribution in any specified economic system emerge due to the following reasons: Effici
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