Importance of opinion leaders to promotional planners, Marketing Management

Assignment Help:

Question 1:

(a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct
marketing to grow their business?

(b) Discuss the various Public Relations tools used by promotional planners online.

Question 2:

(a) Using examples show how a compensation plan, training and supervision can motivate a sales force.

(b) "Promotion must be legal, decent, honest, and truthful."Discuss this statement.

Question 3:

(a) Critically evaluate the use of viral marketing in promotional campaigns. Use examples to support your answer.

(b) Show the importance of opinion leaders to promotional planners.


Related Discussions:- Importance of opinion leaders to promotional planners

What is residual or affordable method, Q. What is Residual or Affordable Me...

Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do

Product planning and development, Product planning and development: In...

Product planning and development: In the modern competitive situation, producers try to bring out suitable products, which are closer to and more attractive than the substitut

TEST MARKETING, Explain the various approaches that are followed by FMCG CO...

Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING

Quality standard iso 9000 certification to 2tw, The company 2TW manufacture...

The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have

Marketing management., whatis test marketing?Explain the various approaches...

whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing

Jaguar''s Passage to India, Tata Motors recently introduced the nano,the wo...

Tata Motors recently introduced the nano,the world''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market as well as th

Jaguar''s passage to india, #question.Tata Motors recently introduced the n...

#question.Tata Motors recently introduced the nano,the world''''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market a

Define the advertisement contents, Define the Advertisement contents? ...

Define the Advertisement contents? Advertisement contents Message : - Consist of opinion, symbols, Facts and Pictures related to the product. Purpose: -        Communi

Responsibility of devising marketing communications, CASE STUDY-  Chubb Sec...

CASE STUDY-  Chubb Security Systems Chubb, an organization noted for its locks and security systems, developed a security product particularly suited to manufacturing organizat

What is economic and competitive environment, What is Economic and Competit...

What is Economic and Competitive Environment? Economic and Competitive Environment: Environment Factors of Economic and Competitive, including the effects of common econ

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd