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Question:
The branding strategy adopted by any organization today is very important to be able to maintain or gain competitive edge over its competitors.
(a) Define branding.
(b) Provide two importance of branding.
(c) There are different types of branding used by organizations in order to promote their corporate identity. State five different types of branding providing a brief description of each.
(d) Specify four main things that should be known about an organization in order to properly define its brand.
(e) State the different steps to follow when applying a brand.
Private documentation/information centres: They belong mainly to private business enterprises, commercial firms, etc., and serve primarily the interests of their own instituti
Problem 1 (a) Illustrate on the 3 main stages of the development of PR in the U.S? (b) Describe the main transformations that PR has undergone since its inception? Pro
PERIODICALS DEPARTMENT: Since periodical publications are now a major information disseminating media, the work of the Periodical Publications Section assumes great magnitude
Covering Materials: Leather: Leather was the primary covering material for books until the third decade of the last century. It is only later that the commercial publishers
H i story of project management While quality management was developing, around the same time a number of events led to the need for better project management. In the 1950?s
If you were one of the other foremen, what could you do to make Rajinder’s transition easier?
Question: (i) Describe your notion of "marine biodiversity" with an appropriate illustration? (ii) Name the different levels at which marine biodiversity can be depicted in
explain decision making process of an organization
Mechanisms The first step towards HRD is to set up a unit in the organisation to deal exclusively with personnel development programmes. The mechanisms to implement these prog
A company manufactures and sells a single product. The variable cost of the product is Rs 2.50 per unit and all production each month is sold at a price of Rs 3.70 per unit. A pote
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