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Question:
The branding strategy adopted by any organization today is very important to be able to maintain or gain competitive edge over its competitors.
(a) Define branding.
(b) Provide two importance of branding.
(c) There are different types of branding used by organizations in order to promote their corporate identity. State five different types of branding providing a brief description of each.
(d) Specify four main things that should be known about an organization in order to properly define its brand.
(e) State the different steps to follow when applying a brand.
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CONTENT OF A WRITTEN REVIEW: Bibliographic material and important information from sources may be recorded on note book, to keep a records of reference used for study.
scope of or
Functional Organisation: The library is expected to take care of selection, acquisition and storage of documents. The documentation/information centre, in collaboration with t
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QUESTION 1 While managing institutions, managers have to deal with four variables (a) Identify and briefly describe these four variables (b) Using a concrete example expl
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