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Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
Break-Even Analysis Break-even pricing (target profit pricing) is tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta
The portfolio of products that a given organization produces for market consumption is the product mix.
Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
Question 1: (a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment? (b) Moutinho (2000) argues that the PESTLE f
State the term Premium Pricing briefly? Premium Pricing: This price strategy applied to various version of to similar product. It is a better version and a fundamental or
What are the advantages of licensing in marketing? Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementatio
Utility of the product life cycle 1. As forecasting tool: the study of product life cycle is an important tool for sales forecasting its study foretells that problems a
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
Question 1: How different is administrative law from civil law and criminal law? Explain your answer by giving examples and citing court decisions. Question 2: What are
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