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What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how
Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.
what are the challenges that a production manager faces?
Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
three types of methods used for measuring customer satisfaction
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
what is the importance of branding policies in an organisation
Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor
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