Implications of the two behavioural theories, Marketing Management

Assignment Help:

Question:

(a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks)

(b) "Two behavioural theories with great relevance to marketing are classical conditioning and operant conditioning"

(i) Explain in detail the classical conditioning and operant conditioning theories.

(ii) In the light of the above statement, discuss the marketing implications of the above two behavioural theories

Related Discussions:- Implications of the two behavioural theories

Consumer behaviour, people have a peculiar behaviour over a product and why...

people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo

Miss, What is Blackberrys situational analysis and market position

What is Blackberrys situational analysis and market position

Real option for pharmaceutical company, The management team of a four year ...

The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta

Measure the return on investment of an advertising campaign, Question 1: ...

Question 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points needs to be addressed from Unit 6 compl

Current process capability, Kevin Murtuagh, manager of an national reservat...

Kevin Murtuagh, manager of an national reservation service for a nationwide chain of luxury hotels, is concerned about productivity of his operation. Analysis of recent historical

Assingment, Marketing strategy development

Marketing strategy development

Detail the process of marketing a product, Question 1 Detail the process o...

Question 1 Detail the process of marketing a product Question 2 Write a long note on the budgets of company advertising Question 3 Write a long note on advertising as in

Commercialization or crash introduction strategy development, What is Comme...

What is Commercialization or Crash Introduction Strategy Development? Commercialization or Crash Introduction: A crash introduction is about full scale commercialization

1. “Consumer mind is a Black Box” –Discuss, #ques1. “Consumer mind is a Bla...

#ques1. “Consumer mind is a Black Box” –Discusstion..

Explain about the direct-response media, Explain about the direct-response ...

Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages