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Question:
(a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks)
(b) "Two behavioural theories with great relevance to marketing are classical conditioning and operant conditioning"
(i) Explain in detail the classical conditioning and operant conditioning theories.
(ii) In the light of the above statement, discuss the marketing implications of the above two behavioural theories
QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price
Why are firms utilizing Green Marketing? There are five probable purposes for firms raised use of green marketing. And these are: a) Organizations observe environmental mark
Problem: Movements Versus Shifts For each of the following statements, determine whether there has been a change in supply or change in quantity supplied. Draw a demand and supp
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th
Q. Control of Municipality over Out-door Advertising? Municipalities have been given powers to check as well as regulate outdoor-advertising in their respective municipality ar
marketing concept
Question 1: A room at Marriott in Vienna, Mc Donald`s French fries, a vacation package in Bali are all products. a) Show with relevant examples the different levels of the t
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
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