Implications of the two behavioural theories, Marketing Management

Assignment Help:

Question:

(a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks)

(b) "Two behavioural theories with great relevance to marketing are classical conditioning and operant conditioning"

(i) Explain in detail the classical conditioning and operant conditioning theories.

(ii) In the light of the above statement, discuss the marketing implications of the above two behavioural theories

Related Discussions:- Implications of the two behavioural theories

#title.culture and consumer behaviour., A firm is intending to operate acro...

A firm is intending to operate across a number of markets in the world.you have been hired to help them in finding consistent methods to analyse their cross culture markets.Using r

Total quality and safety, The responsibility of manufacturing to provide sa...

The responsibility of manufacturing to provide safe products is clear product liability refers to the legal obligation of a manufacturing or seller to compensate for injury or dama

What are the various stages of new product development, What are the variou...

What are the various stages of new product development? Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision i

How you will evaluate the broadcast of ads, How you will evaluate the broad...

How you will evaluate the broadcast, print & support media. Evaluation of Advertising Media: PRINT MEDIA:- Print media is as well known as press advertising. It is one of th

Consumer mind is black box, Consumer mind is black box discus

Consumer mind is black box discus

Are multimedia contents not significant to e-business, Are multimedia conte...

Are multimedia contents not significant to e-business applications? Multimedia contents significancy to e-business applications: Rather Multimedia contents are most signifi

Expalin the benefts of targeting to a marketer, Question 1: a) Define ...

Question 1: a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain th

Advantages of making sales forecasts, Question 1: (i) Describe the sto...

Question 1: (i) Describe the storage facilities for the receipt of goods from suppliers. (ii) What are the factors involved in the arrangement of food in the store? (ii

Frederick herzberg''s dual factor, Explain the relationship between Frederi...

Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment. Hygiene factors contain pay, status, working conditions, rules and

Branding, what is branding??? and hoe m,any types of branding we can do???

what is branding??? and hoe m,any types of branding we can do???

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages