Implications of the two behavioural theories, Marketing Management

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Question:

(a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks)

(b) "Two behavioural theories with great relevance to marketing are classical conditioning and operant conditioning"

(i) Explain in detail the classical conditioning and operant conditioning theories.

(ii) In the light of the above statement, discuss the marketing implications of the above two behavioural theories

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