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1. Reflecting on McGroddy's comments - what are the implications for the operations manager?
Answer: The point to note here is that organisations resist change. It suggests that Operations Managers must acknowledge that change means difficulty. This works for both changes in product as well as process or organisation. Its often said that organisations, like people behave like thermoplastic. Heating them up to change the shape only lasts until they revert back to their original form on cooling.
At what point does acceptable exaggeration become lying about a product or a service?
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Why is it important to develop their products/services marketing plan in writing?
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