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Question 1:
(a) Describe the main stages in the buying decision process that customers typically go through, and explain the relevance of this process to a company marketing a new lotion for curing baldness as an example.
(b) Outline the main roles in a decision making unit and explain how an understanding of this can help a sales representative from the above mentioned company contacting a hospital in a developed country for the first time.
Question 2:
Explain the following, with suitable examples with respect to its implication for marketing discipline:
(a) Trait Theory of Personality
(b) Concept of Cognitive Dissonance
(c) Elaboration Likelihood Method
(d) Opinion Leaders
(e) Family life cycle concept
Q. Illustrate the Effect on Consumer Choice? Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
Define one disadvantage of online buyers when dealing with unfamiliar sellers. One disadvantage of online buyers: Lack of trust is there observably as buyer cannot phy
whats the core concept for marketing
This is a practice where one firm sells the similar product at several prices in several markets.
were is math in hrm
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
considering the concept of product life cycle where would you put video games in thier life cycle
Marketing and Society In working to meet the consumer's requirements, marketers can take some actions that are not accepted by all publics or consumers within the social secto
1. what are the importans 2. For whom use marketing managment
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