Implementing an e-business strategy at digiland, Business Management

QUESTION

Read the case study found on page 5 of the question paper and answer the questions below:

(a) What are the impacts of implementing an E-Business strategy at Digiland?

(b) What measures can be taken in order to retain customers so that they visit the Digiland website as much as possible?

(d) What are the marketing strategies used by Digiland throughout its progress?

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