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Question 1:
Discuss the advantages and disadvantages of using:
(a) An internal PR department. (b) Hiring an external PR consultancy service.
Question 2:
You are the newly appointed PR practitioner of a local authority which is planning a waste-to-energy recycling plant. Such a plant recycles garbage into electricity. The plant is planned to be implemented not far from the residential locality. You are required to conduct a PR Research in order to establish the opinion of the community.
Describe the steps of the PR Research you would follow in order to find out the opinion of the community regarding the implementation of the waste-to-energy recycling plant.
three types of methods used for measuring customer satisfaction
You work as a Field Sales Representative for a telecommunications services company named Clear Communications. The Managing Director (MD) needs to appoint someone for the post of F
1. Using recent and current examples, explain how a marketer would decide whether a penetration or skimming pricing strategy would be more appropriate for a new product or service.
Illustrate the term market and its managing. We comprehend a market like the set of all actual and potential buyers of a service or product, and we control the marketing by ana
suppliers of a hotel have
What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug
The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin
What is consumes behaviour? Consumes Behaviour: The most significant issue for the marketers is to classify the requirements of the consumers since customer and consumer m
Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
State about the term - Advertising Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availabilit
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