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Question 1:
Discuss the advantages and disadvantages of using:
(a) An internal PR department. (b) Hiring an external PR consultancy service.
Question 2:
You are the newly appointed PR practitioner of a local authority which is planning a waste-to-energy recycling plant. Such a plant recycles garbage into electricity. The plant is planned to be implemented not far from the residential locality. You are required to conduct a PR Research in order to establish the opinion of the community.
Describe the steps of the PR Research you would follow in order to find out the opinion of the community regarding the implementation of the waste-to-energy recycling plant.
What is licensing in foreign marketing? Licensing: Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company
#question A company decide to go international what are the factors that it should take into consideration before going global?
Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic
Q. Selection of an ads agency by Quality and Calibre of Staff? Quality and Calibre of Staff: - Ad-agency has a variety of specialists like models, copy-writers, artists, etc.
As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi
Explain the thinking of public about the public relations. The public often think of public relations like a glamorous job. These relations people seem to have been tarred alon
An art that predicts the likelihood of economic activity on the basis of certain assumptions: a. Compensation b. Sales forecasting c. Sales budgeting d. Selling policy
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
what challenge will Groupon face in the future
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