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Question:
a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) organisation.
b. Describe the role of the brand for the above organisation and select an appropriate marketing mix to implement the product development strategy.
Product Schovaswill offer for sale Low fat and low calorie ice cream High fiber made with oatbiscuit Many fruity flavors Diet cake Cotton candy Pop corn The company will sel
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1. You are provided with a file labeled "MULTIBETA11DAT," with monthly data running from January of 2006 through June of 2011. Use the data to estimate a four-variable model (by us
Over the past couple of decades, there have been significant changes in the quick service restaurant industry in Mauritius. The fast food landscape is made up of different formats
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