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Question:
a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) organisation.
b. Describe the role of the brand for the above organisation and select an appropriate marketing mix to implement the product development strategy.
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
what are the core marketing concepts?
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. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
How is impact of promotional efforts determined? Find out the impact of promotional efforts: Marketing research facilitates appraising and improving the methods of sales p
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