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Question:
a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) organisation.
b. Describe the role of the brand for the above organisation and select an appropriate marketing mix to implement the product development strategy.
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
Q. Control of Municipality over Out-door Advertising? Municipalities have been given powers to check as well as regulate outdoor-advertising in their respective municipality ar
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.
QUESTION You work as an Assistant in the Product Planning Division of Gillette Co Ltd. You have been asked by your Manager to write a report, using examples from the company's
explain why marketing channels promote not only economic systems but also social systems
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Question 1: "A crisis can hit an institution anytime. It is essential therefore to plan and manage a crisis intelligently and forthrightly." Discuss this statement from a PR pe
Question 1: A. List and describe the brand-building steps? B. Define the term position and brand Image? C. Why is trust the primary co
marketing environment
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