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Question:
a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) organisation.
b. Describe the role of the brand for the above organisation and select an appropriate marketing mix to implement the product development strategy.
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The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •
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