Implement the product development strategy, Marketing Management

Assignment Help:

Question:

a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) organisation.

b. Describe the role of the brand for the above organisation and select an appropriate marketing mix to implement the product development strategy.


Related Discussions:- Implement the product development strategy

Various approaches for selecting target markets, What are the various appro...

What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro

Marketing mix communication, Marketing mix communication Organisations ...

Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic

Product mix strategies, Product mix strategies: A  company has severa...

Product mix strategies: A  company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe

Differentiate business market and the consumer market, What is difference b...

What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe

Define the term- marketing communications, A World of Marketing Communicati...

A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi

What is the meaning of product concept, What is the meaning of product conc...

What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi

What is product line pricing, What is Product Line Pricing? Product L...

What is Product Line Pricing? Product Line Pricing: Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the

Promoting materialism, Advertising is frequently criticized for its excessi...

Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd