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Question:
a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) organisation.
b. Describe the role of the brand for the above organisation and select an appropriate marketing mix to implement the product development strategy.
consumer mind is a black box
explain the various approaches that are followed by fmcg companies in test marketing
State the Objectives of marketing communications Objectives of this module are to: Examine concept of exchange in the marketing context; Assess role of promotion in t
List out the secondary sources of information while pursuing market research.
Problem : a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts
Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR
how we can compare our product with other company''s product in BCG matrix
Why are firms utilizing Green Marketing? There are five probable purposes for firms raised use of green marketing. And these are: a) Organizations observe environmental mark
Question 1: You have just been appointed as Food & Beverage Controller of a medium -size hotel and you have been requested to set up a new control system. (i) Explain in d
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