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Question:
a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) organisation.
b. Describe the role of the brand for the above organisation and select an appropriate marketing mix to implement the product development strategy.
what are the various approaches to marketing?
[1 - x] -4 [2 -2] [3z 10] [2y -3] [0 3] = [4 -u]
dead line is 10-9-2014
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