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Question:
a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) organisation.
b. Describe the role of the brand for the above organisation and select an appropriate marketing mix to implement the product development strategy.
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
Does marketing solely to increase profit?
explain what you understand by market segmentation?
How is the marketing system affected by company strategy? Marketing System influences company strategy: Marketing has its own sub system that interacts along with each ot
State the Government Regulation - pricing decisions Prices of some basic products are regulated by government under the Essential Commodities Act. For instance, prior to li
What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.
Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall
How the product line appraisal is important task?
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WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
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