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When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will talk about big bets on technology, insufficient management support, a lack of focus on customers and a number of other factors.
What according to you are the steps necessary to implement a successful CRM strategy?
marketing mix
Retailing and Wholesaling Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail
customer mind is a black box dicuss
why do we need marketing segmenttion
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c
give me am example of straight rebuy, modified rebuy and new task
Q. Show the Media-Availability in advertising? Media-Availability: Sometimes it is probable that desired space for advertisements in print media is already booked by some oth
Question: "Customer care has long been a major training requirement for organizations which seek the so-called "sustainable competitive advantage". This comes as no surprise wh
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