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Question:
"If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from our investment in it. In my experience, the new systems that work best are those that are aligned not only with the business but also with the way people think and work". (Bob Martin, CEO of Wal-Mart stores)
(a) Discuss the reasons why many companies are not able to achieve the performance breakthrough even though they have made big investment in technology.
(b) What according to you are the steps necessary to implement a CRM system solution?
Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s
Describe briefly FIVE major developments over the past twenty years or so that have led to globalisation. Improved transportation Transportation systems, especially rail,
How should Shoppers? Stop develop its demand forecasts?
write a note on Importance & scope of marketing?
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Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,
How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
process of disigning distribution channel
State the Objectives of marketing communications Objectives of this module are to: Examine concept of exchange in the marketing context; Assess role of promotion in t
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