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Question:
"If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from our investment in it. In my experience, the new systems that work best are those that are aligned not only with the business but also with the way people think and work". (Bob Martin, CEO of Wal-Mart stores)
(a) Discuss the reasons why many companies are not able to achieve the performance breakthrough even though they have made big investment in technology.
(b) What according to you are the steps necessary to implement a CRM system solution?
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
how should shoppers'''' Stop develop its demand forecast?
Question: You have just won a National Best Creative award from Association Advertising Agencies and is being interviewed by a journalist. (a) He asks, according to you a
CONSUMER MIND IS A BLACK BOX-DISCUSS
Question 1: (a) ‘Knowledge is more than just an accumulation of bits of information.' Explain this statement in the light of the knowledge pyramid and the different types of
David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
value pricing products
1. Whom do you think Rajender will eat with? Why?
Marketing planning: Meaning and definition: marketing planning is a part of the process of overall planning of a business and industrial enterprise. Marketing planning includ
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