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Question:
"If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from our investment in it. In my experience, the new systems that work best are those that are aligned not only with the business but also with the way people think and work". (Bob Martin, CEO of Wal-Mart stores)
(a) Discuss the reasons why many companies are not able to achieve the performance breakthrough even though they have made big investment in technology.
(b) What according to you are the steps necessary to implement a CRM system solution?
explain creative selling and its advantages
Describe in detail about Sales promotion This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
Question: a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) o
Elements of the marketing: the marketing thinking starts with the customer needs. Today each marketer wants to retain and satisfy the customer because of the intense competition.
What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks
Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma
Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
Adver tising Advertising added any printed or broadcast message sent and paid for by a recognized organization to a goal market via television, radio, newspapers, magazine
Question: "Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their h
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