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Question:
"If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from our investment in it. In my experience, the new systems that work best are those that are aligned not only with the business but also with the way people think and work". (Bob Martin, CEO of Wal-Mart stores)
(a) Discuss the reasons why many companies are not able to achieve the performance breakthrough even though they have made big investment in technology.
(b) What according to you are the steps necessary to implement a CRM system solution?
QUESTION a) Using illustrative and numerical examples, differentiate between speculation and arbitraging in the context of foreign exchange market. b) One year borrowing
Factors influencing changes in product mix 1. Change in market demand: the change in the demand of a product (due to change in habits, fashion, purchasing power, in
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
Advertiser must avoid giving his advertising work that agency that handles the advertising work of his competitor. For the reason that in that case ad agency mayn't be in a positio
Q. Explain diffrent types of Illustration of print-ad-copy? Types of Illustration:- Photo of Product. Photo of Product in use. Photos from different angle.
Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
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