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"If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from our investment in it. In my experience, the new systems that work best are those that are aligned not only with the business but also with the way people think and work". (Bob Martin, CEO of Wal-Mart stores)
(a) Discuss the reasons why many companies are not able to achieve the performance breakthrough even though they have made big investment in technology.
(b) What according to you are the steps necessary to implement a CRM system solution?
Product Lifecycle The key terms include: 1. Product Class. At the most generic stage, this phrase refers to all products from all competing producers that serve the
Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
please give example
Discuss about the natural environment?
Considering the concept of product life cycle, where would you put video games in their life cycle?
Parker pens are probably the most extensively chronicled and avidly collected of vintage pens, and it is easy to see why. Few other pen manufacturers have exhibited such consistent
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
Concept Of Marketing Information System: marketing information system (MKIS) is an orderly procedure for the regular collection of raw data both internally and externally and the
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