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Illustrates the words of Philip Kotler about e-commerce?
In the opinion of Philip Kotler:
E-commerce can be described as a general term for buying and selling procedure which is supported through electronic means.
Marketing strategy development
Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem
What are the objectives of Public Relations? Objectives of Public relations are as illustrated below: Public relations give a service for the company by helping to provid
what are some situation of straight rebuy
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
what is proposal solicitation in buying process
What are demands, wants and desires and how do you link these to the marketing process?
Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho
consumer mind in a block box
What are the types of sales promotion strategies? Sales Promotion Strategies: There are three kinds of sales promotion strategies as illustrated here: • Push, • Pul
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