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Illustrates the Social Environment in marketing activities?
Social Environment:
Social Environment Living standards and quality of life Green movement: the trend occurring from society’s concern regarding pollution, manufacturing processes, water disposal and the greenhouse effect.
Nature of the marketing: 1. Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa
explain consumer mind is a black box
marketing strategies
Question 1 (a) Describing a situation, suggest how marketing communications might assist: - perceptual selection - perceptual organization (b) Describe the high- and
define international marketting and furnish its features?
Culture: Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the socie
Definition for outbound logistics
Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
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