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Illustrates the role of publics in microenvironment of a company?
Publics:
Any group which has an actual or potential interest within or impact on an organization’s ability to attain its objectives is publics. It comprises its workers, volunteers, managers and board of directors.
factors influecing product mix
Question 1: Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius. Question 2: Cr
#consumer mind is a block box discuss?
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
What is Multi Segment Approach for selecting target markets? Multi segment Approach: As an organization directs its marketing attempts at two or more segments through dev
Question 1: The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibition
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What is Commercialization or Crash Introduction Strategy Development? Commercialization or Crash Introduction: A crash introduction is about full scale commercialization
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What are the different strategies in sprite brand
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